CAN I HIRE A REMOTE PR EXPERT - & WHAT SHOULD I EXPECT?

The short answer is yes. The long answer is ditto, and your brand will thank you for making one of the smartest decisions you’ll make for your business.

It’s a small world after all…where your PR expert doesn’t need to be sitting three desks down. They could be in New York, Seoul or literally working airplane mode at 35,000 feet. Geography doesn’t matter…results do.

Why Go Remote?

Talent without borders . The best person for the job isn’t an internal hire or local. Sometimes they’re a continent away efficiently bringing your brand’s dreams to life. Cue the Wi-Fi.

Funds stretch further. Forget the overhead of in-office hires. Remote pros often cost less while bringing in the same, often sharper expertise.

Work on your terms. Project based, retainer, campaign specific - you get what what you need, when you need it without the corporate strings.

What You Should Actually Expect?

Clear lines of communication. A good remote expert will never ghost you. Think weekly updates, quick replies and Zoom check-ins when needed.

Defined deliverables. Not “we’ll get you coverage somewhere.” More like press releases, media outreach, campaign reports. Black and white.

Cultural fluency. The right PR pro gets your market - whether it’s American glossies, Italian influencers or European editors.

Receipts. You should see reporting: coverage links, engagement numbers, proof your trust isn’t just floating in the cloud.

The Bottom Line

Hiring remote is strategic. You’re investing in perspective, flexibility, connections and reach that a traditional setup can’t always provide. The only thing you’ll miss? The office small talk - and honestly, is that even really a miss?